Real callers, your script. We call the homeowners around your listings and the sellers whose listings just expired, and book the conversations for you.
Speed is the whole strategy. Very little else matters.
Real estate in other California cities
Cities › Fresno, CA › Real estate
Fresno has 89,235 owner-occupied homes and a median home value of $348,500. At a 2.5% listing-side commission, one median-priced listing is worth about $8,713 in gross commission.
Calling 1,000 homeowners around a just-listed or just-sold costs $500. Circle prospecting works because the neighbors already have a reason to talk: they want to know what that house sold for, and what theirs is worth.
Expired listings are the most contested list in any market, and the most time-sensitive. We dial them the morning they expire, so you are one of the first calls instead of the twelfth.
Source: U.S. Census Bureau, American Community Survey 2019–2023 5-year estimates, for the city of Fresno, CA.
A purchased lead is a race you paid to enter. A neighborhood you’ve worked is something you already own — you just have no way to talk to it.
Homeowners don’t want a agent. They want one in a particular week — and these are those weeks.
An expired seller hears from more agents in 48 hours than in the previous six months. Being early is the only durable advantage on that list, and it is usually decided before most agents have opened their CRM.
The first wave burns out fast. The seller who said no to fifteen agents on Tuesday is a different person a fortnight later, when the phone has gone quiet and the house is still theirs.
Most expired sellers still want to sell. They are deciding who to trust with the second attempt, and that decision is made by whoever is still politely in touch when they make it.
Real people on the phone, working from what you tell us about the job. Not a recording, and not a robot reading your website back to them.
Sample opening · Real estate
“Hi, is this Mr Alvarez? My name is Dana, I am calling for Mark Ellis at Coastal Realty. I saw the listing on Bayshore came off the market this week. Mark works that street a lot and wanted to offer a second opinion on pricing — no obligation. Would that be worth a short conversation?”
You give us the job address and what you want offered. We write the rest and brief the callers.
We do the calling for these too All industries →