HVAC

HVAC leads in Winston-Salem: the homes around your job were built the same year.

Subdivisions go up together, so their systems fail together. We call the Winston-Salem homeowners around the job you’re already on.

One neighborhood, one build year, one wave of failures.

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Cities › Winston-Salem, NC › HVAC

Winston-Salem’s housing, by the numbers

54,799Owner-occupied homes

1980Median year built

22.9%Built since 2000

60.9%Electric heat

The median home in Winston-Salem was built in 1980. 22.9% of homes went up since 2000, and the equipment put in back then is now 15 to 25 years old — the age when systems start failing on the hottest and coldest days of the year.

60.9% of Winston-Salem homes heat with electricity — heat pumps, electric furnaces and baseboard — so in a lot of houses one system is doing both the heating and the cooling, all year.

When you replace a system on one street, the houses beside it were usually built by the same builder in the same year, with the same equipment. Calling 1,000 of them costs $500.

Source: U.S. Census Bureau, American Community Survey 2019–2023 5-year estimates, for the city of Winston-Salem, NC.

You already stopped paying for leads. You just haven’t stopped yet.

A purchased lead is a race you paid to enter. A neighborhood you’ve worked is something you already own — you just have no way to talk to it.

Buying leads

×The same homeowner is sold to you and to everyone you bid against.
×You win on speed or you win on price. Usually price.
×They’ve never heard of you, and nothing about you is checkable.
×Stop paying and it all disappears the same afternoon.

Owning the street

✓Nobody else is calling them. There is no auction on a street.
✓Your work is the proof. They can see it from the driveway.
✓You choose the timing — after the storm, during the job, the week it finishes.
✓The reputation stays yours. It compounds, street by street.

Three moments worth a phone call

Homeowners don’t want a HVAC company. They want one in a particular week — and these are those weeks.

The first real heat or the first hard freeze

The week the weather turns is the week every marginal system finally quits. Homeowners who wouldn’t have taken your call in April will book a tune-up in the first 90-degree spell without arguing about the price.

You’re already on that street today

A van parked two doors down turns a cold call into a local one. "We’re working on your neighbor’s system this afternoon and we have room for one more stop" is an offer, not a pitch.

The subdivision is hitting its second decade

Everything on that street was installed the same year by the same builder. When one condenser goes, the rest aren’t far behind — and you already know which street it was.

What our callers actually say

Real people on the phone, working from what you tell us about the job. Not a recording, and not a robot reading your website back to them.

Sample opening · HVAC

“Hi — is this the homeowner? I’m calling for Meridian Air. We have a van on your street this week doing a system replacement, and while we’re out here we are offering neighbors a no-charge system check before the hot weather. Would that be useful?”

You give us the job address and what you want offered. We write the rest and brief the callers.

One price, by the door

$0.50per homeowner

Pick a ring from a quarter mile out to 2 miles, and how many inside it to call.
No contract, no seats, no monthly minimum. Order a street or order a season.
We call the homeowners closest to your address first.
Smallest campaign is 100 homeowners.

Price your area Book a call

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